When is the subject of the press release the product release or new hire, for example taking place? In addition to sending a press release, personally contact the reporters that you really want to cover the story.
These elements range from 25 to 30 words and answer the "who, what, why, when, where and how" questions of your event.
Cut it out wherever possible. Add and edit alternative text descriptions to images posted on Facebook. Tell an interesting story with your press release. Provide some good quotes. You want your press release for an event to be distributed over a wide range of networks, some of which may not support HTML.
Add Your Current Contact Information Once journalists or customers read your press release, they may want to know how to contact you. Chefs work within an 8-inch pan to create an omelet, and the great ones know how to pick the best ingredients, and mix them to create a savory sensation.
The educational aspects go unnoticed in the best communication. Your angle needs to be one that touts your problem and solution, mentions you as an author or expert, and includes the name of your book almost as an incidental point of fact.
Press releases communicate important information to decision-makers, other mediators, scientists and even to the public. What elements should your press release include or exclude? Every element of your message needs to drive to your objective, e. The mistake most authors make with this tactic is believing that the launch of their book is news in itself.
Re-reading and editing a text always improves its quality.
You might even want to rewrite the press release to fit their beat. Use Title Case for your headline. Here are a few tips, ranging from your voice to how to put the press release together. Luckily there are plenty out-of-work reporters out there right now.
You need to grab your reader within the first few words. Use the press release as a sales tool. Identify a point person where readers can direct their inquiries. Centered across top of organization's letterhead or special news release stationery 3.
They need to know how they will benefit by attending. Be prepared to spend some time explaining the science and to make the proper information available to the science communicator here.
Therefore, it's up to you to make sure that your press release looks and feels like a real article. It also gives you control over when the press release hits the media, which can have a massive impact on the success of your press release efforts. How does it affect your customers or readers?
This means that including your local information is critical. Writing articles and distributing them via partner websites and article distribution websites such as ezinearticles.
Grab the reader's attention with a strong, catchy headline with keywords that people will most likely use in their search. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
Fresh copy keeps your reader reading to the end. First, plan to write more than one. Where is your company located?
Each paragraph should be no more than 3 or 4 sentences. Visit their website at www. For more tips on capturing the attention of the media, read more on how to build a Press Kit.
Participate in the process:You can use the sample below as a template. At the beginning of the week, email your press release to the contact person at each media outlet.
Call each media outlet to make sure they received the press release and encourage them to cover your events. Sample Press Release. Fact Sheet for Nurse Week Discussion. Sample Calendar of Activities. Nurse Week Information. From bedside nursing in hospitals and long-term care facilities to the halls of research institutions, state legislatures, and Congress, the depth and breadth of the nursing profession is meeting the expanding health care needs.
Research shows that protective factors are present in healthy families.
Promoting these factors is among the most effective ways to reduce the risk of child abuse and neglect. Home News & Information Press Releases. Press Releases. Title Date; NINR Welcomes New Members to Advisory Council: September Research Shows That Distinct Patterns of Functional Decline in the Last Years of Life Indicate the Need for Different Approaches to Palliative Care.
Search Press Releases: November 15 Thursday Sanari Candle Promotes a Healthy Lifestyle for your Body, Mind, and Spirit › Read More. The National Breast Cancer Foundation, Inc.® and Dannon® Give Hope With Every Cup™ For Breast Cancer Awareness and Research.
›. A well-written press release is the first step in getting some attention for your new album. Use the template at the bottom to help you organize your information. Note that this template was written with bands and indie labels in mind.Download